Advertisement: Jewelry & Perfume

I recently started a project photographing what would be my own faux perfume and jewelry line.  I wanted to photograph perfume and jewelry that could be worn as either "dark," or "light."  I'm interested in this versatility because it is something that every woman has: that ability to switch from light to dark, even in the span of a day.  I wanted to create products (even fake ones) that could go with a woman through these changes.

I was inspired by a collection of jewelry and perfume advertisements.  I tried to mimic the simplicity and elegance of the advertisements; from the smokey eye makeup, the outfit changes, perfume and jewelry, to the lighting.  I set the mood with the great Gatsby sound track, and we had an awesome shoot. 

Light

Dark

A special thanks to my model, Emily Schmitt, and my makeup artist, Alicia Marie.

Along with model shots, I took some product shots of the perfume.  The goal was to help tell a story, and show the versatility from light to dark. 

Behind the scenes